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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

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The Iconic highlights diversity in new beauty campaign

Inside Retail

Featuring a range of faces representing beauty across gender, age groups, ethnicity and culture, and star, the campaign aims to strengthen the brand’s beauty offering and its online market. The brand says it wants to celebrate beauty in all its forms and the new campaign introduces its definition of beauty. .

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV from June 2020 to May 2021, more than doubling its $1.7 million EMV. content creators.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

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Birkenhead Point to host body-positive Stylists in Residence

Inside Retail

Since its launch in 2020, the Mys Tyler app has been downloaded almost 200,000 times and formed an online community of more than 750 contributors globally – a third of them Australian women. The app matches like-bodied women across the globe and helps them discover fashion inspiration that will suit their physical characteristics.

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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The rise of the synthetic diamond market The first known batch of lab-grown diamonds was created by General Electric in 1954.

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Analysis: Why Asia’s collectable toy market is only getting started

Inside Retail

Statista estimates China’s collectible toys market was worth around US$1.4 In contrast to the conventional toy market, the customer demographic of collectible toys is dominated by adults. Certain collectable toys have a high rate of return, which has attracted a lot of investors to this market. Eyes on other Asian markets.

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