Inside Retail

MARCH 19, 2024

These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. But Shein leaves them in the dust, listing 1.3

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Inside Retail

AUGUST 30, 2021

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.

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Inside Retail

JUNE 29, 2021

Jana Bowden, an expert in consumer psychology and consumer engagement at Macquarie University Business School, believes supermarkets are taking appropriate action in response to panic buying. . The groundwork done by supermarkets in 2020 to improve online shopping services will also likely alleviate the pressure on stores.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Retailing Insight

JULY 8, 2021

Wendy Patchett, owner of Sassy Primitives in McHenry, Illinois, has been in business for 19 years and focused on selling her handcrafted candles and home décor items through craft shows and open houses — until March 2020, when the pandemic and lockdown orders effectively hobbled those outlets. SEO & Social Media.

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Inside Retail

MAY 25, 2021

Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. . Akubra has been making its Slouch Hats since World War I, and continued to do so through 2020. day workweek, but kept everyone employed. .

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Inside Retail

SEPTEMBER 13, 2021

Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok. Amorepacific’s 2020 fiscal reports showed revenue was down 20 per cent to $3.9 In 2020, Indie makeup brand Hipdot debuted a special collaboration with Tapatio hot sauce.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

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Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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Inside Retail

OCTOBER 18, 2022

By launching in an unexpected retail environment for the brand we extended our brand, product and stories from our community to a new audience, not only through our owned channels and on social media, but with a new wholesale partner. Tragically, suicide remains the leading cause of death for young people in Australia.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

MAY 30, 2024

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Another factor behind the brand’s success is its social media presence.

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Instagram revolution.

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Inside Retail

MAY 12, 2021

Fairfax & Roberts managing director Irene Deutsch said the company saw a rise in wedding and engagement rings during the past year. “I But we’re focused very much on digital innovation and trying to find these solutions, to make it exciting, engaging and instill confidence in our clients.”.

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Inside Retail

FEBRUARY 28, 2024

Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. He said the social media platform is “the go-to” in many countries.

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Inside Retail

MAY 29, 2022

Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 Consumers in Southeast Asia are more open to digital engagement with brands than those in Western countries and prefer making direct purchases from brand websites. DTC is poised to grow. The VMware Digital Frontiers 3.0

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

FEBRUARY 15, 2022

Australians switched up their streetwear during rolling lockdowns in 2020-21. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Unfortunately, virtual events aren’t always as enticing to influencers as in-person celebrations.

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Dezeen

AUGUST 2, 2020

The British fashion brand and China's largest social media company collaborated to design a shop that suited Shenzhen 's growing reputation for technology. Shoppers use WeChat, a Chinese messaging and social media app, to engage with the shop in Shenzhen's MixC development.

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Design Week

SEPTEMBER 16, 2021

Templo has unveiled the identity for the Interconnected Disaster Risks 2020/2021 report, using colliding graphics to show how different events are connected to one another. “Diagrams can help scientists, but they’re not necessarily the most engaging thing for the public to read,” he says.

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Inside Retail

NOVEMBER 9, 2021

. “The decision to remove these Detailed Targeting options was not easy and we know this change may negatively impact some businesses and organisations,” Mudd said in the post, adding some advertising partners were concerned they would not be able to use these adds to generate positive social change. presidential election.

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Inside Retail

NOVEMBER 28, 2022

Following in the footsteps of Instagram, which launched its shop in 2020, TikTok has entered the competitive space with its new shop function, enabling merchants, brands and creators to showcase and sell products directly to over 1 billion users through in-feed videos, LIVEs, and the ‘product showcase’ tab. For every opportunity, a risk .

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Inside Retail

JUNE 5, 2023

“We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted. He said there are plans to collaborate with local sports brands or athletes in the future too.

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Parcel Pending

DECEMBER 2, 2023

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

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Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week.

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Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5 parallel, our strategy includes fostering a robust brand presence,” he elaborated.

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Design Week

APRIL 16, 2021

Videos from Jon Sorrentino “We’re in a golden age right now” Sorrentino is one of a growing number of designers flocking to the popular video-based social media app. Others use it as a kind of social media portfolio, documenting work in progress and other creative pieces. ” More from Sorrentino.

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Inside Retail

AUGUST 3, 2023

At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated. Consumer trends are constantly evolving.

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Design Week

SEPTEMBER 22, 2021

According to the designers, the aim for the latest annual was to “build on the dynamic qualities of the 2020 annual and create a more personalised and ultimately engaging platform for 2021” “The result is a more bespoke user experience that encourages creative conversation and collaboration,” they add.

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Inside Retail

FEBRUARY 27, 2023

From 2020-22, retailers took the opportunity to accelerate their digital transformations. It’s all just commerce now With retailers using the online channel to promote engagement across the entire buying journey, the distinction between the online store and physical stores has become increasingly blurred.

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Inside Retail

JULY 19, 2021

Part of the Global Fashion Group, Zalora has grown by leaps and bounds since it launched in Singapore 10 years ago, and it recently recorded its first profitable quarter in Q4 2020. New brands may want to work on their brand awareness, and social media may be something they can use for that. SC: It’s a case by case situation.

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Inside Retail

MARCH 29, 2022

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. To download the Commercetools report, click here.

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Inside Retail

OCTOBER 11, 2022

We embarked on a partnership with YesWeHack in January of 2020, where we launched a private bug bounty program and engaged 20 security researchers to discover security vulnerabilities in our IT environment,” Demarche said. Businesses have to act fast to keep up with the evolving security threat. “We

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