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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. To find out how you can market to your customers this festive season, visit: [link]. Global supply chain fear.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Itching to Twitch: Inside the world of live-streaming

Inside Retail

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work? He said the platform is unique in its interactivity.

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Your guide to working out your workforce

Inside Retail

People leaders will be considering how these market conditions can be harvested in a sustainable way. In the short term, it will be important to engage and prepare teams adequately for what’s ahead, and to generate excitement about what can collectively be achieved.

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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

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Deep dive: What social commerce looks like around the world

Inside Retail

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Apparel, beauty, health and wellness were the biggest beneficiaries at that time.