2019 vs 2020 vs 2021: How has Covid impacted Christmas?
Inside Retail
DECEMBER 20, 2021
It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim.
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