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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.

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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Strategy 245
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Inside Designworks’ four-pronged expansion strategy

Inside Retail

However, Norton is buoyed by what she expects to be a huge back-to-school period, which is expected to be uninterrupted for the first time since early 2020. Focusing on the consumer. It focused on its existing portfolio, as well as its end consumer. This, she contends, would be a positive thing for the company.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. The post Opinion: Why foresight is the future of marketing strategy appeared first on Inside Retail.

Strategy 245
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As Microsoft shuts stores in China, are authorised retailers still relevant?

Inside Retail

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

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Reality bites: how composable architecture is a make-or-break strategy for retailers looking to thrive

Retail Focus

Unable to contend with the double whammy of changing consumer behaviour and a COVID-induced slump, dozens of brands fell into administration, from Arcadia and Debenhams to Monsoon and Cath Kidston, with the closure of hundreds of physical stores. Global e-commerce jumped to $26.7