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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. Lorna Jane thinks so.”.

Marketing 264
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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge. According to Emarsys’ new All I Want for Christmas report, 30 per cent of consumers are worried their gifts won’t make it in time for Christmas Day. Consumers will continue shopping earlier.

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Analysis: Consumers and the new reality

Inside Retail

In KPMG’s Responding to consumer trends in the new reality report, our research details findings from 75,000 consumer survey responses taken over four months, from May to September 2020, across 12 countries. We will explore the four key themes emerging from our research and how retailers need to respond to the changed consumer.

Consumer 246
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

Strategy 245
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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.

Marketing 238