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Social media marketing trends for 2022

Inside Retail

Social media platforms are adjusting to this by offering bite-sized content instead, such as reels or short-form videos. The number of Australian consumers who made purchases through social media in 2020 was 5.3 Emerging shopping platforms. It is expected to increase up to 6.4 million by the year 2024.

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Showfields and the bankruptcy of the ‘most interesting store in the world’

Inside Retail

US-based retailer Showfields, the self-described “most interesting store in the world”, filed for bankruptcy this month and will be restructuring through a form of Chapter 11 bankruptcy created during Covid to help small businesses continue operations, reorganise, and maintain control of finances without creditors taking over.

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How different consumers really perceive AR

Inside Retail

AR has a wide variety of potential applications, from allowing consumers to virtually try on clothes or see how products fit within their own homes, to enabling employees and designers to better explore product features. In fact, a large proportion of consumers (almost half) are at best Hesitant towards AR, or at worst actively Averse.

Consumer 147
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Introducing the post-Covid connected consumer

Inside Retail

Crises give us new problems to solve and those problems are more often than not addressed through new forms of connectivity. New technologies have sprung up to connect consumers at a time of increasing distance. The world of gaming evolved to connect entertainment, fashion and consumers on metaverse platforms such as Roblox.

Consumer 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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High and mighty: The future of cannabis products in Australia

Inside Retail

While the subject of cannabis legalisation still divides countries around the world, there is no denying the influence that legal cannabis products are having on retail and consumer goods. billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 21.2 per cent from 2021 to 2028. Petcare market.

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How We’ll Shop in 2021: Key Trends and Consumer Habits

RetailMinded

Shopping habits changed so rapidly in 2020 that thousands of businesses were caught unaware. With 2021 fast approaching, a headstart on how consumers will be shopping could be vital for long-term success – providing merchants with a roadmap to align their business to customers’ newly formed wants and needs. .

Consumer 128