Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. A cautionary tale for all sectors.

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Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. Zara and Facebook team up.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Fashion Social Media Texture Advertising 264

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Social Media Accessories Accessories Marketing 130

Talking Retail

JUNE 24, 2021

Scottish lager brand Kestrel has kicked off a summer advertising campaign. The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer.

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Inside Retail

NOVEMBER 1, 2022

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” We want to hear what you think!

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Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. of Facebook’s 2020 revenue. It said the change would take place starting January 19, 2022.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Retailers can take advantage of this by enhancing their online presence, creating interactive content, and engaging with consumers through social media.

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Inside Retail

JUNE 25, 2024

However, this year, there has been a notable drawback in retailers and brands showing awareness, via avenues like social media platforms or websites, of Pride Month or towards the LGBTQIA+ community in general. The influencer Kim Chi referenced was Dylan Mulvaney, a popular social media personality on TikTok.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

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Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Snap Retail

JULY 22, 2021

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

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Social Media Marketing Advertising Strategy 52

Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Let us know in the comments below!

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Inside Retail

JUNE 2, 2021

Its parent company, Yatsen Holding, became the first Chinese beauty company with a market capitalisation of more than RMB 100 billion (approximately AU$20 billion) after its very successful IPO in New York in late 2020. The influence of social media. The Guochao trend can also be spotted in brand name trends. There are about3.5

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Inside Retail

FEBRUARY 15, 2022

Australians switched up their streetwear during rolling lockdowns in 2020-21. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. So, in 2020, we created a FIT Algorithm for our app, and began building a diverse community so women of all heights, shapes, sizes, and ages could discover like-bodied creators and clothing they could feel confident would fit.

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Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The YZY Gap collection was announced in 2020 and was contracted to last 10 years. West’s contract with Adidas is set to end in 2026. They my new baby mamas,” he told Bloomberg. “I Calling it quits with Gap.

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Inside Retail

SEPTEMBER 10, 2024

The return of the J Crew catalogue was a deliverable that Wadle promised in a LinkedIn post back in 2020 when she first announced that she would be taking the helm of the brand – but there was already wide consumer demand for its return.

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Fashion Social Media Department Stores Consumer 147

Inside Retail

SEPTEMBER 9, 2021

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

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Inside Retail

MARCH 3, 2024

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits. And thus, Hue was born.

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Social Media Advertising Marketing Shopping 130

RetailMinded

AUGUST 20, 2020

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.

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Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. The brand has some awareness in New Zealand due to its sponsorship of the All Blacks since 2020 [when it was] named the official formalwear and denimwear partner of the national All Blacks, the All Blacks Sevens and the M?ori

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Inside Retail

JULY 15, 2024

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles. More premium products are growing in popularity.

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Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

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Advertising Social Media Engagement Consumer 98

Design Week

SEPTEMBER 22, 2021

Last year, the free-to-access annual reached over 75,000 users, according to the design and advertising body. A new ‘My Curations’ tab allows readers to save favourite projects and articles and makes them shareable across email and social media. 12,000 of those readers were in the 18-24 age group.

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Social Media Curate Advertising Engagement 105

Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. According to research from TikTok and Nielsen, half of TikTok users say they’ve discovered new products through advertisements posted by brands. TikTok made me buy it’.

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Inside Retail

AUGUST 3, 2023

According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. million likes to date,” she stated.

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Snap Retail

JULY 6, 2021

With the rise of social media, luckily for us, we get to see them online each day more and more. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 1: Use Social Media. We are seeing new businesses open almost every day.

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Social Media Hobbies Advertising Marketing 52

Hunton Andrews Kurth

MAY 16, 2022

According to the FTC, Whalen appeared in social media posts claiming he could conceal the fact that his politically-themed hats, t-shirts, sweatshirts, and other apparel were of Chinese origin by removing the labels and replacing them with express markings that they were “Made in USA.”.

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Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. TW: Previous to administration [in 2020], we had 26 stores and nowadays we have 10. With that strategy comes demand creation. It really is back to basics.

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Retail Prophet

FEBRUARY 9, 2021

In 2020, as many would have expected, usage exploded. In March of 2020 video game sales in North America were up 34 percent from prior year while hardware sales were up 63 percent, as many gamed as a way to pass the time in lock down. By July 2020 total sales of video game consoles and games in the US had reached US$6.6

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Snap Retail

MARCH 22, 2021

Some categories that saw a boost in 2020 include housewares, books & CDs, and electronics. Advertise your offer. Schedule social media and email campaigns ahead of time so you can focus on your customers as the holiday approaches. Using both social media and in store displays tie in what is means to be a mom.

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Social Media Gifts Jewelry Promotion 52

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. Using customer data to curate experiences and advertisements is a given in this increasingly digital age.

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