Inside Retail

JULY 5, 2024

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? By 2020 , Booktopia was listed on the ASX. US-based Amazon has captured more of the Australian book market in recent years. In the 2010s, the global “megastore” Borders failed in Australia.

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Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. billion in sales in the first nine months of 2020, a 32 per cent increase on the prior corresponding period, thanks to the impact of Covid-19.

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Inside Retail

MAY 3, 2021

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work? He said the platform is unique in its interactivity.

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Hunton Andrews Kurth

JANUARY 27, 2022

In 2020, the company paid $9.3 This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.

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Inside Retail

JULY 31, 2022

Apple says parts shortages are easing and that demand for iPhones is unceasing despite consumers tightening other spending, helping it top Wall Street expectations and forecast faster sales growth ahead. By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data.

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Inside Retail

OCTOBER 3, 2023

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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Inside Retail

JUNE 22, 2023

.” Retailers should be “very concerned” that the FTC is pursuing action against auto-renewal terms, multi-step cancellation policies and other practices that have become widespread across many online subscription platforms, said Kathleen Benway, a former chief of staff at the FTC’s Bureau of Consumer Protection.

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RetailMinded

AUGUST 20, 2020

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Competitive online promotions from other retailers.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 Policing influencers.

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Inside Retail

SEPTEMBER 5, 2021

At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.

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Inside Retail

SEPTEMBER 5, 2021

At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.

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Inside Retail

NOVEMBER 23, 2022

Chemist Warehouse will be looking to use its market power with consumers and suppliers to maximise the opportunity in all segments of the broader market,” Craig Flanders, co-founder and managing director of Spinach Advertising, told Inside Retail. billion (US$3.73 per cent until 2026.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48 billion in 2020.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Snap Retail

JULY 22, 2021

As of 2020 data, there are 3.96 A great example is when your products or services satisfy your clients, there is a great chance that they will share their experience with others, posting a photo or a short video giving a shoutout to your business to their friends. Affordable Advertisement. In the digital world, things move fast.

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Inside Retail

JUNE 25, 2024

Since then, the recognition of this community and the release of themed products and marketing materials related to Pride Month has been an increasingly open area of focus in the retail industry. Whereas, LGBTQ+-targeted ad spending within endemic media made up a scant 1.5 per cent of the total budget.

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Inside Retail

MAY 24, 2021

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. billion dollars, with $77 billion from the mobile gaming market. Many people thought it was about creating video games for kids, but it’s bigger than that.

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Inside Retail

NOVEMBER 29, 2021

While the middle classes in China’s biggest cities enjoy the convenience of Meituan and others, there are still one billion Chinese people living in small towns and rural areas who remain poorer and more price sensitive. Celebrities advertising products for sale is a tried and tested marketing tool for big brands.

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Inside Retail

DECEMBER 12, 2022

The outlook after “zero-Covid” eased, following unprecedented protests, is even bleaker than during the city’s 76-day lockdown in 2020, he said, because this year his landlord is not offering a discount on his rent. You can imagine that other locations are even worse.” “Now there is no one about.

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Inside Retail

SEPTEMBER 9, 2021

Many pharmacy chains now offer health management apps, which are typically siloed from other parts of the customer experience, in particular the loyalty program. Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020. How to get started.

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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Inside Retail

JULY 26, 2021

As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. Investing in local SEO will also bolster your local digital marketing efforts. Nearly 80% of U.S.

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Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Benefits far outweigh the drawbacks.

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Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. They are really effective, especially in recent years, where other channels have become tougher and we’ve got less control to reach consumers.

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Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Not all doom and gloom.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Depending on who you ask, you’ll get very different answers. For retailers, the impact of BFCM and Christmas is challenging.

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Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. billion ($1.2

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Inside Retail

OCTOBER 28, 2022

Amazon’s 12 per cent extended-trade stock drop erased about $140 billion in its market capitalisation, greater than the entire value of companies such as Morgan Stanley, Netflix and Lockheed Martin. I don’t actually believe that will happen, but the market definitely doesn’t like it.” Analysts were expecting $155.2

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. It also serves as a marketing tool, helping you build a community of supporters who are invested in your success. According to research, the global crowdfunding market is projected to reach $28.8

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Inside Retail

APRIL 4, 2023

Justin Kestelman founded Hommey in 2020 to fill a gap in the market for modern soft furnishings. Justin Kestelman: When I moved into my apartment in 2020, I was going through the process of styling my home, and for me, it was very much about, ‘What brands am I going to start to integrate into my home? Where do I go?’

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Inside Retail

AUGUST 26, 2021

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Mosaic Brands general manager from 2015 to 2020, John Hardy, has been named Esther & Co’s new general manager.

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Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Inside Retail

OCTOBER 24, 2021

Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation. It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers.

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Inside Retail

FEBRUARY 1, 2022

In the US last year, for example, the overall number of data compromises was up more than 68 per cent from 2020. It goes without saying that companies dealing with customer information should do their utmost to prevent others from gaining access to it. Instead, let’s talk about the marketing and communications challenge it presents.

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Trade Show Booth Companies - Trade Group

APRIL 11, 2022

In other words, we live a little looser with our cash. Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth.

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