Inside Retail

MAY 3, 2021

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work? He said the platform is unique in its interactivity.

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Inside Retail

NOVEMBER 25, 2021

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. On September 15, 2020, during lockdown, Lush also partnered with IAMWHOLE and Zoe Sugg [the influencer known as Zoella] in Digital Detox Day to advocate for putting our devices down for one whole day and to focus on our mental health.

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Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75

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Talking Retail

JUNE 24, 2021

Scottish lager brand Kestrel has kicked off a summer advertising campaign. The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer.

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Planning Marketing Social Media Advertising 113

Inside Retail

JUNE 16, 2021

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “By We knew this had to change,” Modibodi founder and CEO, Kristy Chong, told Inside Retail.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “By We knew this had to change,” Modibodi founder and CEO, Kristy Chong, told Inside Retail.

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Inside Retail

JULY 5, 2024

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? By 2020 , Booktopia was listed on the ASX. US-based Amazon has captured more of the Australian book market in recent years. In the 2010s, the global “megastore” Borders failed in Australia.

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Inside Retail

JUNE 17, 2022

Consumer demand for our products remains strong – people love our brands, and we continue to have a healthy market position. An image from a 1960 advertising campaign for Revlon. The company was particularly hard hit by the Covid-19 pandemic in 2020 when sales fell by 21 per cent worldwide to $1.9 Image: Revlon).

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Inside Retail

JULY 15, 2024

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

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Inside Retail

JULY 31, 2022

By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data. The slumping economy is hurting sales of advertising, accessories and home products, Apple’s Maestri said in an interview, calling the units “pockets of weakness.”. Sales of iPads and Macs were $7.2

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Inside Retail

JULY 17, 2024

Domino’s Japan had opened over 400 stores between financial years 2020-2023, which resulted in a number of “immature stores” Moreover, higher media costs and lower advertising funds led the company to undertake a review of its store locations.

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Inside Retail

MAY 24, 2021

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. billion dollars, with $77 billion from the mobile gaming market. Many people thought it was about creating video games for kids, but it’s bigger than that.

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Inside Retail

NOVEMBER 23, 2022

Chemist Warehouse will be looking to use its market power with consumers and suppliers to maximise the opportunity in all segments of the broader market,” Craig Flanders, co-founder and managing director of Spinach Advertising, told Inside Retail. billion (US$3.73 per cent until 2026.

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Inside Retail

OCTOBER 3, 2023

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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Inside Retail

NOVEMBER 29, 2021

Celebrities advertising products for sale is a tried and tested marketing tool for big brands. billion worth of products through 13 live streams in 2020. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrity live-stream selling. Invisible” selling.

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Inside Retail

SEPTEMBER 9, 2021

Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020. Digital technology provides an opportunity to merge these two areas of advertising into fully measurable “through-the-line” activity, with huge financial benefits. How to get started.

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Inside Retail

JUNE 22, 2023

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. or more, according to the complaint.

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Inside Retail

JULY 12, 2021

” Australian retail expert and QUT professor of marketing Gary Mortimer believes that while local stores have shown promise throughout the pandemic, location is critical to success. Towards the end of 2020, we saw a growth in localism, people working from home, staying home and shopping local. Local concept grows in the UK.

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Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Consumers are ahead of brands.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Not all doom and gloom.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

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Inside Retail

JULY 25, 2024

Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications.

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Inside Retail

JUNE 9, 2021

When EveryHuman partnered with Melbourne Fashion Week in 2020, we had a disability consultant, who is entirely led by people with lived experience, alongside us the whole journey. To ensure true size and age diversity, consider how you market to customers. Inclusive marketing is more important than ever among today’s consumers.

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Inside Retail

JULY 12, 2023

Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. This has led to a different operating model.

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Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. of Facebook’s 2020 revenue. It said the change would take place starting January 19, 2022.

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Inside Retail

OCTOBER 28, 2022

Amazon’s 12 per cent extended-trade stock drop erased about $140 billion in its market capitalisation, greater than the entire value of companies such as Morgan Stanley, Netflix and Lockheed Martin. I don’t actually believe that will happen, but the market definitely doesn’t like it.” Analysts were expecting $155.2

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Inside Retail

OCTOBER 24, 2021

Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation. It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers.

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Hunton Andrews Kurth

JANUARY 27, 2022

In 2020, the company paid $9.3 This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.

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Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Inside Retail

SEPTEMBER 19, 2022

According to Ang, Lazada launched a pilot program of proactive counterfeit removals back in March of 2020, using technology and data from right holders,such as product-specific information, to target the listing of counterfeit goods even before right holders report them. “In

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Design Week

AUGUST 5, 2021

WPP has reported strong interim results with market recovery “much faster than expected” in the first half of the year. The global advertising and design group, which operates design consultancies such as Superunion, Landor & Fitch and Wunderman Thompson, reported a 9.8% increase in revenue to £6.1

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies.

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