Inside Retail

JUNE 1, 2023

According to a report from Customology, dubbed The Unspoken Customer, many consumers do not trust brands or their communications, therefore overly enthusiastic customer campaigns could be detrimental to businesses. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing.

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Inside Retail

MAY 26, 2021

Mosaic pays $630,000 for breaching consumer law. During the period between March and June 2020, however, Mosaic sold a number of ‘Health Essential Products’ that were deemed to be falsely or misleadingly advertised by the ACCC.

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Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The campaign to sign up new sellers outside of China is a direct effort to change consumers’ perceptions of Wish.

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Inside Retail

JUNE 16, 2021

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. .

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Inside Retail

SEPTEMBER 11, 2021

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Progressive retailers should be leveraging this white space to provide replacement experiences that give consumers an equal sense of belonging and connectedness to the brand, and to their family and friends, from home.

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Inside Retail

JUNE 17, 2022

Today’s filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth,” said Debra Perelman, Revlon’s president and CEO. Consumer demand for our products remains strong – people love our brands, and we continue to have a healthy market position.

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Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. A cautionary tale for all sectors.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. billion worth of products through 13 live streams in 2020.

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Inside Retail

JUNE 22, 2023

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

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Inside Retail

JULY 31, 2022

Apple says parts shortages are easing and that demand for iPhones is unceasing despite consumers tightening other spending, helping it top Wall Street expectations and forecast faster sales growth ahead. By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data.

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Inside Retail

JULY 5, 2024

By 2020 , Booktopia was listed on the ASX. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time. In the 2010s, the global “megastore” Borders failed in Australia.

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Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. And for consumers: Discovery of new products and services.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Inside Retail

OCTOBER 3, 2023

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. In 2020 the brand established a Facebook group to support that community to connect with each other and share their personal insights and experiences.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. In 2020 the brand established a Facebook group to support that community to connect with each other and share their personal insights and experiences.

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Inside Retail

SEPTEMBER 19, 2022

In its composite declaration, the consortium aims to address rapidly evolving issues of counterfeit trade in online retail and to support the intellectual property rights (IPR) of participating brands and consumer protection efforts in the e-commerce environment. The big picture. The last mile.

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Inside Retail

OCTOBER 28, 2022

Amazon on Thursday forecast a slowdown in sales growth for the holiday season, disappointing Wall Street and warning that inflation-wary consumers and businesses had less money to spend. Prior holiday quarter sales growth was 9 per cent in 2021 and 38 per cent in 2020. US consumer confidence did a U-turn in October.

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Inside Retail

DECEMBER 13, 2023

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

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Inside Retail

JULY 12, 2023

But the Covid-19 pandemic has pushed that goal further away, with Australian households estimated to have wasted more than $20 billion worth of food across 2020 and 2021, according to Rabobank’s annual Food Waste Report. This has led to a different operating model.

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Inside Retail

NOVEMBER 23, 2022

Chemist Warehouse will be looking to use its market power with consumers and suppliers to maximise the opportunity in all segments of the broader market,” Craig Flanders, co-founder and managing director of Spinach Advertising, told Inside Retail. billion) in 2020, and is expected to grow at a compound annual growth rate of 3.87

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Inside Retail

SEPTEMBER 9, 2021

Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020.

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Inside Retail

JULY 11, 2024

Australia plans to introduce a law by the end of the year forcing internet companies to proactively stop hosting scams or face hefty fines, the top consumer regulator said on Friday, potentially setting up another showdown with Big Tech. billion) from 2020 to 2023, in line with global trends, as the pandemic sent more people online.

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Inside Retail

JULY 12, 2021

The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips. Towards the end of 2020, we saw a growth in localism, people working from home, staying home and shopping local.

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Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

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Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Inside Retail

JULY 25, 2024

Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications.

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Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.

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Inside Retail

JUNE 22, 2021

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer. A race to reach baby boomers. But that changed last year.

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Inside Retail

JUNE 30, 2021

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. In fact, China saw its economy strengthen in November 2020, with retail sales expanding by five per cent. JY: Consumers and their needs have rapidly evolved in the past year.

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Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist.

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Inside Retail

OCTOBER 24, 2021

It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers. The podcast will feature unique stories from Australians such as South Australian actor and former Neighbours star Sharon Johal who will discuss her work supporting minority groups.

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Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. There is no one answer to the question of, “how do we best collect, protect and utilize consumer data?”

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

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