“We are still in the early innings”: Liquid Death’s SVP of strategy
Inside Retail
MAY 14, 2024
Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019. Currently, the beverage brand is available in over 113,000 doors around the world in 7-Eleven, Kroger, Publix, Safeway, Target, Walmart, Whole Foods, and several other retail chains.
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