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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder.

Strategy 130
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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? That’s ok if you do world-class developments and your timing is not too far ahead of the market, but otherwise, it can be a well-aimed shot in the foot. What can Vincom do?

Strategy 130
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Bacha Coffee bets big on global expansion, more new markets to come 

Inside Retail

Bacha Coffee, managed by TWG Tea’s parent company V3 Gourmet, is betting big on its global strategy, injecting €20 million (US$22.2 Europe has always been a cornerstone of our global expansion strategy and we had our sights on France since we relaunched the brand in 2019,” said Barnes.

Expansion 130
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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

Strategy 130
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019.

Strategy 130
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Premier Retail sets record guidance as Covid strategies pay off

Inside Retail

While this year’s growth is in part due to a low base because of widespread lockdowns 12 months ago, the company’s performance is actually even better when compared to the same period in the 2019 financial year. . Currently, most of the group’s stores have resumed trading across most markets. .

Strategy 246