Onyx

SEPTEMBER 12, 2019

These three words were the speech given by a marketing agency that won at the 2019 Content Marketing Awards in downtown Cleveland, Ohio. This response was prompted by Robert Rose, the Chief Strategy Advisor for Content Marketing Institute, asking winners to speak a few words when coming up on stage to accept their awards.

Marketing 52

Marketing Social Media Strategy Consumer 52

Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. TikTok has introduced plenty of new trends to the social media landscape, from goofy dance videos to unlikely food combinations (Takis and cream cheese, anyone?). million EMV from 4.2k

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

Social Media 246

Social Media Color Apparel Texture 246

Inside Retail

JULY 31, 2024

In 2019, Officeworks acquired Geeks2U, a national provider of on-site information, communication and technology services, diversifying the company’s tech solution offering and enhancing its customer service offering through a tech support team.

Social Media 278

Social Media Art Gifts Marketing 278

Inside Retail

FEBRUARY 25, 2024

Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic. International arrivals to Hong Kong were expected to reach 95 per cent of their 2019 levels last year, amounting to an impressive 1.2

Consumer 130

Consumer Social Media Fashion Contrast 130

Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

Social Media 130

Social Media Advertising Marketing Shopping 130

Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

Engagement 130

Engagement Social Media Fashion Apparel 130

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

AUGUST 8, 2023

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. China alone will consume about half the global market value of luxury goods. Wow, your limited edition! Oh my gosh!

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

Social Media 130

Social Media Engagement Marketing Promotion 130

Inside Retail

AUGUST 18, 2024

The Philippines marks Love, Bonito’s sixth market where it operates a bricks-and-mortar store, after Singapore, Malaysia, Indonesia, Cambodia and Hong Kong. “We We currently have over 20 physical stores in six key markets, with the Philippines being one of our fastest-growing markets.

Expansion 130

Expansion Fashion Social Media Strategy 130

Inside Retail

AUGUST 22, 2022

However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.

Social Media 130

Social Media Interior Strategy Promotion 130

Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. trillion Chinese consumers spent in 2019. Accept that China is a very different market to the one you’re used to.

Marketing 130

Marketing Beauty and Health Social Media Consumer 130

Inside Retail

NOVEMBER 30, 2023

When Rachel Dillon first set out to start an activewear brand back in 2019, she was met with discouragement because the industry was already deemed over-saturated. The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion market, $4.3

Apparel 262

Apparel Social Media Fashion Boutique 262

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. per cent in 2019. Let’s take a closer look.

Social Media 130

Social Media Marketing Consumer Gifts 130

Inside Retail

FEBRUARY 15, 2022

Some bloggers on Chinese social media said the price of some models of handbags such as Capucines and Neverfull, now priced at 46,500 yuan (US$7,323) and 12,000 yuan ($1,890) respectively, would rise by 20 per cent or more in China, without citing sources.

Accessories 240

Accessories Accessories Social Media Fashion 240

Inside Retail

OCTOBER 13, 2024

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

Accessories 130

Accessories Accessories Beauty and Health Texture 130

Inside Retail

APRIL 15, 2024

I think people appreciate a small business taking on the giants on social media,” said Sakr. “If In my case, our luxury dog beds and covers are made to last years longer than any of the so-called dupes we have seen on the market, so it’s a false economy for the consumer.

Social Media 277

Social Media Consumer Advertising Design 277

Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

Promotion 52

Promotion Marketing Social Media Merchandising 52

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing Advertising Social Media Strategy 105

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. We’re constantly bringing new styles and colours to the market.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

JULY 26, 2021

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand. Second-life commerce.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Inside Retail

MAY 29, 2022

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Social commerce promises incredible potential driven by strong collaboration with influencers.

Social Media 130

Social Media Consumer Shopping Engagement 130

Retail Focus

MAY 14, 2024

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

Engagement 130

Engagement Advertising Social Media Promotion 130

Inside Retail

NOVEMBER 9, 2021

In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues. Its tailored ad abilities are used by wide-ranging advertisers, including political campaigns and social issue groups as well as businesses. of Facebook’s 2020 revenue. presidential election. presidential election.

Planning 130

Planning Advertising Social Media Tailored 130

Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019.

Strategy 130

Strategy Advertising Marketing Social Media 130

Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

Social Media 130

Social Media Perspective Marketing Location 130

Inside Retail

MAY 5, 2022

Currency-adjusted sales rose to US$820 million (€772 million), driven by the German luxury brand’s key markets of Europe and the Americas, which grew 21 per cent and 17 per cent respectively against the first quarter of the 2019 financial year. This enabled the group to grow its operating profit by $41.4

Social Media 130

Social Media Promotion Apparel Consumer 130

Drytac

FEBRUARY 8, 2021

Dallas-based SkinzWraps has used a range of products from Drytac to expand outside of its core vehicle graphics market into a number of other sectors. Since discovering Drytac products in October 2019, SkinzWraps has used the company’s solutions to fulfil a stunning array of printed graphics. Picture 1: ReTac Smooth 150 mural.

Marketing 52

Marketing Social Media Advertising Interior 52

Inside Retail

AUGUST 29, 2023

According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period. In 2019, TikTok was downloaded 693 million times, making it the most downloaded app that year.

Fashion 130

Fashion Social Media Marketing Apparel 130

Inside Retail

OCTOBER 7, 2024

million) in 2019. Albin Johansson: When we started the brand back in 2014, Max and I wanted to create a brand that challenged industry norms; embracing digital and social media, offering a drop-of-the-week model to meet consumer demand, and challenging presentations of footwear.

Social Media 130

Social Media Balance Accessories Accessories 130

Inside Retail

OCTOBER 28, 2021

The name change comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its services. In 2019 it launched a new logo to create a distinction between the company and its social app.

Social Media 246

Social Media Planning Marketing Other 246

Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media.

Social Media 246

Social Media Apparel Fashion Expansion 246

Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

Social Media 130

Social Media Location Department Stores Marketing 130

Inside Retail

JANUARY 16, 2023

Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research. Social media content can [also] be time consuming, [but] I have used the AI to come up with a month of content.

Social Media 239

Social Media Other Form Promotion 239