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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce To find out how you can market to your customers this festive season, visit: [link]. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas? E-commerce was on a steady rise. appeared first on Inside Retail.

Gifts 246
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How Ozempic created a new marketing opportunity for skin clinics

Inside Retail

Demand for GLP-1 drugs is soaring as Australians turn to the newly approved products, Wegovy and Ozempic, designed to treat diabetes and obesity – but it also has the potential to create a large market for fillers. L’Oréal’s dermatological beauty division has been the company’s leading growth sector since 2019, according to Forbes.

Marketing 147
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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Bacha Coffee bets big on global expansion, more new markets to come 

Inside Retail

“Europe has always been a cornerstone of our global expansion strategy and we had our sights on France since we relaunched the brand in 2019,” said Barnes. Europe is an exciting market because of how deeply embedded coffee is in its culture.” Quality roasting in locations adjacent to our points of sale also is essential.”

Expansion 130
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VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Inside Retail

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty joined forces in 2019 to launch their own passion project Pupnaps, a line of calming dog beds designed to reduce anxiety, stress and improve sleep quality in dogs. Today it is attracting more than 4000 sales each week, amounting to over $1 million in monthly revenue.

Marketing 236
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245
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Sendle raises $45 million to grow in US market

Inside Retail

Delivery provider Sendle has completed a $45 million Series C funding round to further it’s market expansion in the United States. The post Sendle raises $45 million to grow in US market appeared first on Inside Retail.

Marketing 235