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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities. A marketer’s crystal ball?

Strategy 245
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The Cheesecake Shop sold to Aussie investment firm

Inside Retail

The existing TCS management team has retained a shareholding in the business, ensuring a smooth transition and continuity of operation. Josh Ludski, manager – direct investment at River Capital, revealed complementary acquisitions are part of the strategy to grow the business.

Shopping 297
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Hog’s Breath plans to open 20 more restaurants

Inside Retail

The strategy is for franchisees to break even without having to do 2000 covers on a weekend and school holidays,” he says. Hog’s Breath growth strategy “The fact we are here shows the real power of the name in the market. Under the previous management the brand got confused and we lost our way.”

Planning 264
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Spanish Fashion Giant Mango Boosts Retail Offer at Touchwood Shopping Centre in Solihull

Retail Focus

The arrival of Mango is in line with the wider strategy- developed and implemented by Touchwood owner The Ardent Companies UK (“Ardent UK”) alongside asset manager Sovereign Centros – to diversify the scheme’s offer and attract premium brands to the scheme.

Fashion 264
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

Our focus remains on seeking to drive further and sustainable cost efficiencies and inventory management,” he added. The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties.

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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

It has already become one of the country’s leading and most trusted cosmetic and injectables brands with 17 clinics across five states since I founded the business in 2017,” Stormeur group chairman and managing director Dr Vivek Eranki said in a statement. Eranki will retain over 60 per cent shareholding in the group.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Since 2019, the business has grown revenue by 300 per cent, with $4.3 The company’s growth strategy includes building brand awareness, developing new products, and expanding its team members. The brand is currently scouting for a chief marketing officer and a sales relationship manager. million achieved this year.

Expansion 245