Behind Vera Bradley’s brand turnaround strategy to reach Gen Z
Inside Retail
NOVEMBER 13, 2024
Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 This is the core of what the brand is attempting to do with ‘Project Restoration’, a comprehensive turnaround strategy for reviving the brand’s image first announced in April 2023.
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