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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 This is the core of what the brand is attempting to do with ‘Project Restoration’, a comprehensive turnaround strategy for reviving the brand’s image first announced in April 2023.

Strategy 130
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties. Myer doubled down on its customer focus with its loyalty program, Myer One, which was designed to strengthen its relationship with new and existing customers.

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Hyper-growth health app, Fastic, increases new-user revenues with insights-led personalisation from MoEngage

Retail Focus

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

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Take the wheel: Behind LVMH’s billion-dollar bet on Formula 1 

Inside Retail

He also added Formula 1 has a growing global fan base, particularly in the US and Asia, which includes affluent, younger and female demographics who may not yet fully engage with traditional luxury brands. Melissa Minkow, director of retail strategy at CI&T, said there’s more room for retail to become involved with the sport. “We’ve

Strategy 130
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price. We know how to sell to them.

Strategy 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.