Behind Vera Bradley’s brand turnaround strategy to reach Gen Z
Inside Retail
NOVEMBER 13, 2024
Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers.
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