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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers.

Strategy 130
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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? million visitor arrivals in the first nine months of the year, representing a 43 per cent increase on the same period of 2023 and almost dead even with the first nine months of 2019. What can Vincom do?

Strategy 130
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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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Can Charlie XCX help change consumers’ perception of H&M?

Inside Retail

Between 2019 and 2023, H&M’s sales were virtually flat, totaling about $23 billion last year. It will take more than a cool concert and a spiffy marketing campaign to convince younger consumers to go to H&M for their next fashion fix. The post Can Charlie XCX help change consumers’ perception of H&M?

Consumer 130
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities. A marketer’s crystal ball?

Strategy 245
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Strategy 130
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Swarovski’s vision for a successful brand refresh is crystal-clear

Inside Retail

In addition, estimated earnings before interest and taxes ​(​EBIT) before restructuring costs were in the black for the first time since 2019, despite an adverse foreign exchange impact. After Nasard and Engelbert joined the Swarovski squad, the team worked quickly on executing an updated merchandising strategy, dubbed LUXignite.

Strategy 130