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How Ozempic created a new marketing opportunity for skin clinics

Inside Retail

Demand for GLP-1 drugs is soaring as Australians turn to the newly approved products, Wegovy and Ozempic, designed to treat diabetes and obesity – but it also has the potential to create a large market for fillers. L’Oréal’s dermatological beauty division has been the company’s leading growth sector since 2019, according to Forbes.

Marketing 147
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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge. Consumers will continue shopping earlier. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Gifts 246
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Dell sued over misleading consumers about the cost of add-on monitors

Inside Retail

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. We know that many consumers turned to online purchases to buy equipment for working and schooling from home.”.

Consumer 246
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Can Charlie XCX help change consumers’ perception of H&M?

Inside Retail

We have such a strong heritage, and we’ve been on the market for many years. Between 2019 and 2023, H&M’s sales were virtually flat, totaling about $23 billion last year. To combat this, H&M is attempting to embrace a middle-of-the-market value proposition and “reignite” its image via a full 360-degree rebranding mission.

Consumer 130
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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Here’s what the data says about the “new Chinese luxury consumer”

Inside Retail

As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028.

Consumer 130