Remove 2019 Remove Consumer Remove Marketing
article thumbnail

2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge. Consumers will continue shopping earlier. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Gifts 246
article thumbnail

Dell sued over misleading consumers about the cost of add-on monitors

Inside Retail

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. We know that many consumers turned to online purchases to buy equipment for working and schooling from home.”.

Consumer 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Etsy to buy fashion reseller Depop in push for younger consumers

Inside Retail

More young consumers are moving toward second-hand fashion options, conscious of the environment and carbon footprint of the clothing industry. The post Etsy to buy fashion reseller Depop in push for younger consumers appeared first on Inside Retail. billion, as the online seller looks to attract younger shoppers.

Fashion 231
article thumbnail

What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
article thumbnail

Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245
article thumbnail

Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
article thumbnail

ACCC sues The Good Guys over dodgy promotions

Inside Retail

JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.

Promotion 298