Nike races into the metaverse with acquisition of NFT studio RTFKT
Inside Retail
DECEMBER 13, 2021
In December 2019, the brand patented Cryptokicks, a blockchain-enabled system that assigns NFTs to physical sneakers to verify their authenticity and ownership. But Donahoe called the RTFKT acquisition “pivotal”, noting that it includes “a very talented team of creators with an authentic and connected brand. and the metaverse.
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