Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

Strategy 130

Strategy Advertising Marketing Social Media 130

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store. Try Retargeted Ads.

Marketing 105

Marketing Advertising Social Media Strategy 105

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Consumer Display Marketing 130

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Phillipe created a partnership with another family-owned business, Hunt Leather, to tap into the Australian market.

Department Stores 262

Department Stores Boutique Layout Art 262

Hunton Andrews Kurth

JANUARY 27, 2022

This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.

Fashion 98

Fashion Marketing Advertising Gifts 98

Retail Focus

MAY 14, 2024

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

Engagement 130

Engagement Advertising Social Media Promotion 130

Inside Retail

OCTOBER 7, 2024

million) in 2019. For example, events are a huge pillar of the way we present ourselves – they serve us in a way that traditional advertising would for other brands. But most importantly, I do think that we dare to make decisions and do things that many others would not. We want to offer a sense of playful surprise.

Social Media 130

Social Media Balance Accessories Accessories 130

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. per cent in 2019. Let’s take a closer look.

Social Media 130

Social Media Marketing Consumer Gifts 130

Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

JULY 12, 2021

” Australian retail expert and QUT professor of marketing Gary Mortimer believes that while local stores have shown promise throughout the pandemic, location is critical to success. It’s the latest signal that the business is falling in line with the tech-focused strategies followed by other major grocery retailers.

Concept 264

Concept Circulation Strategy Location 264

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48 billion in 2020.

Location 130

Location Retail Marketing Marketing Consumer 130

Hunton Andrews Kurth

SEPTEMBER 12, 2022

The FTC unanimously agreed to an enforcement action against American textile manufacturer Electrowarmth Products, LLC and the company’s owner for deceptively marketing its heated “bunk warmer” mattress pads products as Made in the USA. Despite the move, the company continued to claim that its products were American-made.

Social Media 98

Social Media Advertising Marketing Other 98

Drytac

FEBRUARY 8, 2021

Dallas-based SkinzWraps has used a range of products from Drytac to expand outside of its core vehicle graphics market into a number of other sectors. Since discovering Drytac products in October 2019, SkinzWraps has used the company’s solutions to fulfil a stunning array of printed graphics. Picture 1: ReTac Smooth 150 mural.

Marketing 52

Marketing Social Media Advertising Interior 52

Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. on 24 June.

Beauty and Health 130

Beauty and Health Advertising Marketing Contrast 130

Inside Retail

DECEMBER 8, 2021

It is understandable, then, that marketers sought to cut through the noise by making things simple. Tolerance for stereotypes is low in these cohorts and challenged in all others. A 2019 study conducted by Google and The Female Quotient found 64 per cent of people took action after seeing an ad considered to be diverse or inclusive.

Advertising 130

Advertising Marketing Consumer Form 130

Inside Retail

NOVEMBER 19, 2023

The world’s biggest luxury brands seeking growth in their second-largest market China are all courting the likes of wealthy entrepreneur Diana Wang. Shanghai-based Wang, an investor who also owns a namesake fashion label, is an avid collector of fine jewellery who regularly shops at Cartier, Tiffany and Chopard, among others.

Engagement 130

Engagement Advertising Marketing Consumer 130

Inside Retail

DECEMBER 13, 2021

The French Fashion Corner showcases ten local brands across footwear, swimwear, jewellery, eyewear, and accessories, with each participant eager to explore APAC markets as part of their post-Covid commercial strategy. We really hope that 2022 will allow us to be able to invest in marketing campaigns again,” she said.

Fashion 130

Fashion Accessories Accessories Expansion 130

Inside Retail

JULY 26, 2021

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Second-life commerce.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. They are really effective, especially in recent years, where other channels have become tougher and we’ve got less control to reach consumers.

Beauty and Health 130

Beauty and Health Advertising Marketing Flow 130

Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. billion, or 16 per cent of total company revenues of $39.1

Apparel 147

Apparel Social Media Marketing Advertising 147

Inside Retail

OCTOBER 21, 2021

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Its shares have risen about 36 per cent in the last 12 months, giving it a market capitalization of nearly $320 billion. Pinterest was valued at about $13 billion when it went public in 2019.

Social Media 130

Social Media Advertising Marketing Shopping 130

Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. A new era beckons.

Advertising 130

Advertising Line Marketing Artistic 130

Inside Retail

AUGUST 3, 2021

After years of styling myself, others began to ask for help, which prompted me to do a styling course. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion. Supermodel Halima Aden on the runway at The Iconic’s summer show in 2019. Image: Supplied.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. billion) in 2019. billion) this year, up from $73 billion (US$47.4

Fashion 130

Fashion Consumer Layout Marketing 130

Inside Retail

SEPTEMBER 9, 2021

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

Social Media 130

Social Media Advertising Light Line 130

Inside Retail

AUGUST 13, 2023

Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We We have been working with our customers on how we connect the store part of their retail media into their omnichannel marketing approach. It’s real virgin ground in that sense.

Promotion 130

Promotion Engagement Marketing Display 130

Hunton Andrews Kurth

AUGUST 2, 2022

To capitalize on the current popularity of NFTs, some retailers are turning to the timeless art of nostalgia: reworking old media or products into an NFT collection to advertise a brand in an online space or bring new attention (and customers) to a vintage product. and Rugrats. [1] 5] Whitten, Sarah. 6] Williams, Alex. 7] Brittain, Blake.

Advertising 52

Advertising Art Perspective Marketing 52

Retail Bound

APRIL 4, 2022

since 2019. Yes, digital is the fastest growing retail channel, but it still only represents 5% of the market, whereas stores represent nearly 20%. 1 – Immediate access to a target demographic: unlike selling online where you must market and advertise to get consumers, most retailers have already done the hard work for you.

Target Market 52

Target Market Advertising Consumer Marketing 52

Inside Retail

FEBRUARY 7, 2022

Another former staff member at the Glossier store complained, “They tried so hard to make us feel like this wasn’t like other retail jobs by calling us editors instead of sales associates and [giving us] multiple other perqs. However, this job paid the same as (if not lower than) most retail jobs in the city.” Mass layoffs.

Social Media 130

Social Media Strategy Other Advertising 130

Hunton Andrews Kurth

JANUARY 31, 2024

The FTC previously sued Kubota in 1999 for misrepresenting that its lawn tractors were “Made in USA,” and Kubota was subject to a consent order that expired in 2019. This case follows several other examples of the FTC’s crackdown on allegedly false and misleading “Made in the USA” claims.

Other 52

Other Marketing Advertising Consumer 52

VMS

AUGUST 11, 2021

jewelry sales were up sharply in July compared to the same month in 2020 as well as in 2019, according to Mastercard SpendingPulse. percent versus July 2019. Mastercard SpendingPulse reports on national retail sales across all payment types in select markets around the world. Advertisement. Jewelry sales were up 82.6

Jewelry 72

Jewelry Department Stores Apparel Visual Merchandising 72

Retail Prophet

FEBRUARY 9, 2021

In 2019 Netflix CEO Reid Hastings sent an internal memo to shareholders addressing the competitive landscape and set out how Netflix would continue driving subscription and viewership. While Hastings was quick to squash market fears around Disney +, he was also quick to point out what he saw as the more serious threat. he continued.

Social Media 98

Social Media Other Space Marketing 98

Inside Retail

NOVEMBER 21, 2022

The currents of change can feel swift and frightening as we stumble from the pandemic to changing ways of working and other global crises. By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Foresight does not require a belief in astrology.

Strategy 245

Strategy Marketing Consumer Planning 245

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

Social Media 52

Social Media Strategy Marketing Management 52

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

Gifts 52

Gifts Fashion Color Promotion 52

VMS

SEPTEMBER 17, 2021

A convenience store’s bottom line depends on in-store foot traffic, but according the NACS’ Consumer Insights 2019 report on Consumer Behavior at the Pump, 56 percent of fuel customers don’t go inside the store. These recurring 3 to 5 minute fueling visits provide excellent opportunities for retailers to market to them.”.

Display 52

Display Advertising Management Promotion 52

CAAD

DECEMBER 3, 2020

On the other hand, perfumery and cosmetics retailers opt for the use of in-store technology, digital signage or even premium locations and flagships. In this way, digital signage offers us the benefits of digital advertising and more conventional advertising. the creation and distribution of the brand’s own content.

Design Trends 52

Design Trends Design Gifts Visual Merchandising 52