Remove 2018 Remove Social Media Remove Strategy
article thumbnail

What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The post What brands can learn from the Béis Wash marketing strategy appeared first on Inside Retail Australia. The #airportoutfit has amassed over 690.3

Strategy 246
article thumbnail

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

In 2018 Ruffini launched the Moncler Genius Initiative, a program to raise up independent established designers who align with Moncler’s brand ethos and vision. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution. Since then, Moncler has emerged as a status symbol.

article thumbnail

Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

It is a 3D space for customising your avatar, completing quests and sharing content to social media. Zepeto launched in 2018 and has amassed over 300 million users. Zepeto users can add actions to their avatar such as popular dances, facial expressions and body movements before posting to social media platforms such as TikTok.

article thumbnail

When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

article thumbnail

The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Another aspect of Godfreys’ growth strategy is its focus on attracting millennials, who are the new generation of homeowners.