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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Foresight does not require a belief in astrology.

Strategy 245
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. Since launching the brand in 2018 in Australia and New Zealand, we’ve seen over 200 per cent increase in sales. [It]

Fashion 236
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What Bapcor can learn from Bain’s long track record of PE bids

Inside Retail

In 2018, Bain Capital and former BWX CEO John Humble presented an offer to purchase natural skincare company Sukin, owned by BWX at the time for $860 million, but the offer was declined. The post What Bapcor can learn from Bain’s long track record of PE bids appeared first on Inside Retail Australia.

Marketing 278
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Retail appointments for the week

Inside Retail

As the company’s senior manager of Research and Insights, Gower will help strengthen Cartology’s insight-led approach to campaign strategy, implementation and evaluation. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights. Susman will stay on as a board member. “As

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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Just to recap, Walmart first entered the Indian market in 2007 with the wholesale ‘cash and carry’ business, Bharti Retail. Then, in 2018, Walmart acquired a 77 per cent stake in Flipkart, India’s largest e-commerce firm, for US$16 billion. They are very mature in the Indian market with a strong foundation. “If

Strategy 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130
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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items.

Marketing 130