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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Reebok says ‘Hi, Barbie’: Brands tackle gender stereotypes with unisex capsule

Inside Retail

Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. How did Reebok approach the design and marketing to ensure the effective communication of this message? Are there any specific marketing or retail strategies you can share?

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: We love TikTok at the moment!

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Chinese retailer Miniso to ditch Japanese styling after backlash

Inside Retail

However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.