Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market
Inside Retail
SEPTEMBER 6, 2023
While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.
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