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R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets. Williams names new chief marketing officer appeared first on Inside Retail. The post R.M.

Marketing 246
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

Strategy 245
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Webjet in legal battle over flight price misrepresentation

Inside Retail

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. This happened in 382 bookings between November 1, 2018 and June 25, 2024, resulting in passengers being forced to pay more or facing cancelled bookings at a potential loss.

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Korean beauty industry giant Amorepacific charts new course in global markets

Inside Retail

South Korea’s beauty conglomerate Amorepacific announced at its recent Investor Day that it is shifting focus from China to the US and European markets while seeking new brand acquisitions. China, which generated half of the company’s Asian revenue in 2023, has diminished as a key market. billion won (US$85.3

Marketing 130
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Victoria’s Secret launches a World Tour – its new ‘catwalk show’ 

Inside Retail

Victoria’s Secret high-profile, glamorous shows took place from 1995 to 2018 and were popular in the 2000s.

Artistic 236