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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Over the last six months, Lee said that Godfreys has started investing more heavily in social media , including utilising influencers to promote the business. “We

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

Strategy 246
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

Barriers to recruiting older workers are reduced when managers challenge ageist stereotypes, utilise an age-diverse hiring panel, use age-inclusive language in recruitment documents and focus on the specific skills required for the job. Take a consciously age-neutral approach to managing the career paths and life goals of team members.

Promotion 242
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Why Redbubble is under pressure to reassure artists, investors ahead of AGM

Inside Retail

Hosking took on the role of CEO and managing director, and the business listed publicly on the Australian Securities Exchange in 2016 off the back of strong international growth. Hosking stepped down from the role in 2018, with chief operating officer Barry Newstead taking over.

Artistic 242
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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

Davenport is cautious about promoting the brand through social media and influencer marketing, which are the go-to channels for many new brands today. “We Back in the game Davenport sold his remaining shares in 2XU to L Catterton in December 2018. We don’t really want to pay someone to speak about our product.