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R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. Williams names new chief marketing officer appeared first on Inside Retail. The post R.M.

Marketing 246
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

Strategy 245
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Toys ‘R’ Us Australia to head up UK revival

Inside Retail

The deal, which covers both physical and digital retail, will see the business return to the UK after three years, having exited all 100 of its UK stores in 2018: resulting in the loss of more than 3,000 jobs, according to The Guardian. The post Toys ‘R’ Us Australia to head up UK revival appeared first on Inside Retail.

Tailored 279
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How Burberry’s new leadership duo can reignite the luxury brand’s spark

Inside Retail

Akeroyd, who took over in April, will present his strategy alongside first-half results that will show the lingering impact of lockdown restrictions in China, Burberry’s biggest market. He has already made his key appointment in choosing Daniel Lee to replace Riccardo Tisci as chief designer at the 166-year-old label.

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Woolworths resurrects Healthy Life with launch of digital wellness destination

Inside Retail

Despite launching an e-commerce site and new look stores in mid-2018, the Healthy Life franchise struggled to make an impact on consumers. Ananth Sarathy, the former general manager of digital experience at WooliesX, will lead the HealthyLife business as managing director. Booming market.

Consumer 246
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Sephora CEO Guillaume Motte shares his four ingredients for success 

Inside Retail

Specifically in terms of geographies, when you look at where it’s coming from, you see that in North America, which is the most important market in the world, we managed to grow by more than 27 per cent,” Motte said. We didn’t slightly beat the markets, we smashed some of the numbers.