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What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Yes, Snapchat parent Snap Inc previously introduced peer-to-peer payments called Snapcash, but ended the feature in 2018.

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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. The Supergreat app launched in 2018. People engage more with video product reviews on social media than with text. ShopShare: Shoppable experts.

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

Age discrimination, or ageism, is a commonly experienced form of discrimination. According to the Australian Human Rights Commission (AHRC), between 2018 and 2019, 61 per cent of employment complaints fell under the Age Discrimination Act. Use multiple channels of communication. Provide equal access to opportunities.

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A tasty combo: When food and beauty collide

Inside Retail

Among the first brands to kickstart the unusual trend were South Korean cosmetic brand Tonymoly and Samyang instant noodles, which teamed up in 2018. Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok. Food collaborations.

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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

” In Decentraland, clothing for avatars – known as “wearables” – can be bought and sold on the blockchain in the form of a crypto asset called a non-fungible token (NFT). Kai’s kimonos include exquisite crushed blue velvet pieces with golden dragon trim. “We need to have the shift now in fashion.

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