Remove 2018 Remove Engagement Remove Social Media
article thumbnail

Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

Key events such as the Facebook/Cambridge Analytica scandal back in 2018, have been pivotal in opening the public’s eyes to the shady practices used by big tech to collect our private data. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future.

article thumbnail

Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. The Supergreat app launched in 2018. People engage more with video product reviews on social media than with text. Power to the people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. Today, we must find new ways to connect and engage, becoming pioneers of new messages. We’re past the point of marketing to a few social media platforms. The virtual experience measured a reach of 2.3 million views.

article thumbnail

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

article thumbnail

Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. link] How Shein Built a $66B Fast-Fashion Empire (WSJ) Shifting from fast to ultra-fast fashion has serious environmental and social consequences. How is this even possible?

Fashion 246
article thumbnail

The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Over the last six months, Lee said that Godfreys has started investing more heavily in social media , including utilising influencers to promote the business. “We

article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).