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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

The Supergreat app launched in 2018. It has grown quickly in the past three years, as it offers a platform for people to share short-form videos and live streams of their favourite make-up looks, techniques and skincare routines, plus incredibly popular unboxing videos of beauty hauls. Power to the people.

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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Partnerships with Australia’s National Basketball League (NBL) and collaborations with local fitness influencers like Liv Kelly, are how Reebok approaches tapping into subcultures and their engaged niche audiences of potential customers. Each iteration blends contemporary fashion trends with the original appeal of the design,” Chan said.

Boutique 263
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In 2018, the US Federal Trade Commission (FTC) shifted its definition of what could be marketed as a diamond, stating that it “is no longer accurate to define diamonds as ‘natural’ when it is now possible to create products that have essentially the same optical, physical and chemical properties as mined diamonds”.

Jewelry 246
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Buy now pay later: What’s retailers’ responsibility?

Inside Retail

Accordingly, brands spend significant time and money positioning themselves to create positive associations with consumers, whether that’s through communicating their purpose or engaging in worthy environmental or social partnerships. million in the 2017-18 financial year to $32 million in 2018-19 representing an increase of 90 per cent.

Consumer 246
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Concerned about quiet quitting? You might need a workplace wellness plan

Inside Retail

In May 2019, the World Health Organisation officially classified ‘burnout’ as a recognised illness, while a 2018 Gallup study found that of the 7,500 full-time employees surveyed, 23 per cent felt burned out at work very often or always, and an additional 44 per cent felt burned out sometimes.

Planning 240
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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

Age discrimination, or ageism, is a commonly experienced form of discrimination. According to the Australian Human Rights Commission (AHRC), between 2018 and 2019, 61 per cent of employment complaints fell under the Age Discrimination Act. Provide equal access to training, promotion, work adjustments and flexible work.

Promotion 242