Why beauty brand Fluff turns on its website just four times a year
Inside Retail
DECEMBER 12, 2023
Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. The beauty refill model In 2018, in line with its launch of lip oils, Fluff introduced its refillable compacts as a way to reduce product waste and lower costs for consumers. The beauty retail model?
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