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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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Webjet in legal battle over flight price misrepresentation

Inside Retail

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. The ACCC also alleges that Webjet breached consumer law by sending a booking confirmation message after taking payment from customers, but the company failed to book the flight with the airline.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

Strategy 245
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Australians’ use of loyalty programs tested during pandemic

Inside Retail

According to the most recent For Love or Money 2021 report, published by The Point of Loyalty, while 88 per cent of Australians are a part of at least one loyalty program, only 43 per cent actively used them (at least once) in 2021 – a far cry from the 53 per cent recorded in 2018. this brand speaks to me).

Shopping 350
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The downfall derived from months of lowered consumer demand, lowered average selling prices, and increased expenses. per cent.

Jewelry 246
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Farfetch switches startup program to Web3 focus

Inside Retail

As well as Outlier Ventures extensive network of industry experts and services including in-house operational, legal, commercial, marketing, and token model support. Some global brands have recognised that the goal is not to conquer all, but to make a bigger consumer pie together, one that supports immersive and blended experiences.

Fashion 59