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What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Yes, Snapchat parent Snap Inc previously introduced peer-to-peer payments called Snapcash, but ended the feature in 2018.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. But Shein leaves them in the dust, listing 1.3 million items in the same amount of time.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The #airportoutfit has amassed over 690.3 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

Strategy 246
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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

TheRY is a similar concept,” Davenport told Inside Retail. Davenport is cautious about promoting the brand through social media and influencer marketing, which are the go-to channels for many new brands today. “We Back in the game Davenport sold his remaining shares in 2XU to L Catterton in December 2018.

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How Hong Kong gourmet food start-up Le Dessert is tapping into tech to grow

Inside Retail

Established in Hong Kong in 2018 by Paris-born Julien De Preaumont, Le Dessert has quickly gained a reputation for its signature Pavlovas and Charlotte layer cake creations, as well as creative jar desserts and cookies. Social media platforms are at the heart of the company’s customer acquisition and retention strategy.

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.