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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Founded in 2017 by Eugene Cheng and Chase Maccini, it caters to consumers who want to keep their much-loved kicks clean. The #airportoutfit has amassed over 690.3

Strategy 246
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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

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Three key trends in retail strategy for 2023

Inside Retail

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147
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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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How the Driza-Bone deal came about and what’s next for Propel Group

Inside Retail

Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.

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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

The brand was founded by McKeown, a former publicist, and Sarah Ellison, a former style editor at Real Living , in 2017 to fill a gap in the market for designer furniture that didn’t break the bank. . Without social, we’d be a very different business,” he said. “It From Australia to the world. Seeking external investment.

Design 244
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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

It is a 3D space for customising your avatar, completing quests and sharing content to social media. Zepeto users can add actions to their avatar such as popular dances, facial expressions and body movements before posting to social media platforms such as TikTok. About 80 per cent are aged between 10 and 24.