“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans
Inside Retail
JUNE 12, 2023
We obviously knew of the brand and – from a product and consumer perspective – we felt that it would fit in well with our business,” he said. “We And, from a marketing and positioning standpoint, [we could] take its existing foundation, and develop a strategy that fits within our group ecosystem.” The initial focus is on stabilisation.
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