Inside Retail

SEPTEMBER 15, 2022

The brand has enjoyed a positive response to its first collection, which debuted in DWR in February, and it expects the US market to represent the bulk of its revenue within the next 12 months. . “It’s We just didn’t have that middle market in Australia,” McKeown recalled. It’s selling like hotcakes.

Design 244

Design Social Media Color Strategy 244

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

DECEMBER 11, 2023

Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.

Social Media 261

Social Media Fashion Apparel Strategy 261

Inside Retail

AUGUST 4, 2021

She embarked on her own journey after their separation in 2017 and a year later, she opened her first King Coffee café. Globally, we are aiming to develop King Coffee into one of the top 10 coffee brands in the Asian market as well as one of the key players in the agricultural industry of Vietnam in the next five years,” she added.

Expansion 264

Expansion Social Media Planning Consumer 264

Inside Retail

JULY 16, 2024

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

Social Media 130

Social Media Consumer Strategy Balance 130

Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

Retail Marketing 130

Retail Marketing Marketing Social Media Consumer 130

Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. This is where acute marketing tactics come into play. And boy did they ever.

Social Media 130

Social Media Department Stores Marketing Consumer 130

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). Marketing on these platforms does require a different approach to their Western counterparts, however.

Social Media 130

Social Media Promotion Advertising Marketing 130

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If you don’t know what that is, ask them.”.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Five brands have been selected based on their current market positioning at the luxury level.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media. In 2017, with a daughter on the way, it became too much. “I

Social Media 246

Social Media Apparel Fashion Expansion 246

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. In 2017, Papier raised approximately US$4 million in a Series A funding round. per cent during the forecast period between 2024 to 2029.

Marketing 100

Marketing Social Media Consumer Shopping 100

Barber Design

NOVEMBER 22, 2016

We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. UX is after all, the new marketing.”. The Pokémon Effect.

Display 52

Display Social Media Engagement Flow 52

Inside Retail

MARCH 11, 2024

But if the challenge at the beginning of her business journey was standing out in a crowded market, three years later, the major challenge is combating counterfeit products, she said. Now Alemais has to try to get to market first with its original designs before the counterfeit market is able to copy and paste its garments into production.

Fashion 130

Fashion Social Media Marketing Balance 130

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

Social Media 130

Social Media Marketing Consumer Gifts 130

Inside Retail

SEPTEMBER 10, 2024

After discontinuing its paper mailer in 2017, the J Crew catalogue is back. Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways.

Fashion 147

Fashion Social Media Department Stores Consumer 147

Inside Retail

AUGUST 8, 2023

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. China alone will consume about half the global market value of luxury goods. Wow, your limited edition!

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers.

Social Media 147

Social Media Location Marketing Planning 147

Inside Retail

MAY 29, 2022

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Social commerce promises incredible potential driven by strong collaboration with influencers.

Social Media 130

Social Media Consumer Shopping Engagement 130

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

AUGUST 7, 2022

The brand has a strong social media presence, with around 570,000 followers on Instagram, and is stocked in over 2000 retailers in 60 countries worldwide. I’ll be looking to expand into other markets, but we need all the systems to be able to do that, and at the moment, we don’t have them,” she said.

Social Media 130

Social Media Apparel Expansion Space 130

Inside Retail

OCTOBER 5, 2021

Mawuse Ziegbe: Camper has been in the Australian market for over 20 years. Our iconic styles are silhouettes that are unique in the market, from Pelotas, which features a cushioning system of mini balls on the outsole, to Peu Cami, which is shaped like a foot and has an elastic lacing system.

Strategy 246

Strategy Location Social Media Fashion 246

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. IR: You recently announced plans to open a number of new stores in the US, UK, and Australia, marking your return to the Australian market as a stand-alone retailer. When the boys started the business in 1999, there was no social media.

Fashion 243

Fashion Flow Location Planning 243

Barber Design

MARCH 16, 2017

Social Marketing for Social Engagement. Social media marketing is flourishing. Use things that will attract a response – such as a call to action – and make sure you study your social media insights and analytics to see what works and what doesn’t and tailor your campaigns accordingly.

Strategy 52

Strategy Social Media Engagement Marketing 52

Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019.

Strategy 130

Strategy Advertising Marketing Social Media 130

Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

Social Media 130

Social Media Fashion Boutique Engagement 130

Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

Location 130

Location Social Media Department Stores Marketing 130

Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

Promotion 52

Promotion Marketing Social Media Merchandising 52

Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

Social Media 130

Social Media Perspective Marketing Location 130

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. On the social media front, Burger King ventured into the TikTok space in August 2022, and the brand has garnered 52,000 followers and 1.1

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

AUGUST 27, 2023

In 2015, the more financially accessible Marc by Marc Jacobs line was pulled back, and LVMH shut down the brand’s menswear department in 2017. However, in recent years, Marc Jacobs has been making a comeback, both on social media and in sales revenue.

Social Media 130

Social Media Line Fashion Consumer 130

Inside Retail

JULY 13, 2022

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. The first experiment was using it with KFC and Alibaba, where people could smile to pay back in 2017,” Marian told Inside Retail.

Consumer 147

Consumer Social Media Tailored Advertising 147

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Advertising Apparel 147

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Inside Retail

AUGUST 17, 2021

Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall. It’s a matter of deeply understanding the needs of the shoppers in those markets and creating an inimitable shopping experience. These become assets in your digital wardrobe and used as content for social media.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130