Mmm, it’s the sweet smell of advertising success
Inside Retail
MAY 8, 2022
Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway? Put simply, MMM is a statistical analysis of sales and marketing data that helps measure the effectiveness of marketing tactics.
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