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Mmm, it’s the sweet smell of advertising success

Inside Retail

Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway? Put simply, MMM is a statistical analysis of sales and marketing data that helps measure the effectiveness of marketing tactics.

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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The expansive three-storey showroom, covering an area of 46,806 square feet and showcasing a curated selection of over 1500 pre-owned motorbikes, is a testament to iMotorbikes’ rise since its humble beginnings in 2017. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 per cent to reach US$34.87

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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

Renowned Australian footwear business Munro Footwear Group (MFG) recently acquired the popular but beleaguered New Zealand kids’ footwear brand Bobux, as part of a plan to consolidate its presence in the children’s market. Once MFG identified that the brand was in receivership, it sought to learn more about the business. “We

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US mall giant Simon’s latest results reveal four issues facing the sector

Inside Retail

To be sure, these department stores don’t pay a lot of rent but their purpose, from the mall owner’s perspective, is to attract pedestrian traffic, a job that in many cases they are falling down on. per cent in 2017. In the first quarter of this year, 18.8 per cent of Simon’s leasing income came from variable rent, compared with 18.1

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” billion in 2017. In 2022, Walmart accounted for approximately US$500 billion in retail sales.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. Here are the tips they shared: 1. Find your niche. “I