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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold. “In

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Brett Blundy agrees to sell Accent stake to UK retail group Frasers

Inside Retail

per cent of Accent’s shares in November 2017 for $61 million and hit the 19 per cent mark in May 2022. Frasers Group is listed on the London Stock Exchange with a market value of £3.9 Blundy, a director of Accent, has sold all of his 14.7 per cent stake in the company, which was valued at about $160 million. He first bought 14.4

Other 262
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TK Maxx opens first WA store, at Ocean Keys Shopping Centre

Inside Retail

Discount retail store TK Maxx has opened a store at Ocean Keys Shopping Centre in Clarkson, marking its entry into the WA market. This is TK Maxx’s 78th store in Australia since it started its operations in the country in 2017. TK Maxx is a subsidiary of US-headquartered apparel and home fashion discount retailer TJX Companies.

Shopping 246
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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

It has already become one of the country’s leading and most trusted cosmetic and injectables brands with 17 clinics across five states since I founded the business in 2017,” Stormeur group chairman and managing director Dr Vivek Eranki said in a statement. “We are looking forward to the next phase of growth for Cosmetique.

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Luxury brand Hermès targeted by animal rights protestors

Inside Retail

PETA became a shareholder of Hermès in 2015 to push back against exposed cruelty in reptile farms in Texas and Zimbabwe, and in 2016 also revealed poor conditions for young ostriches at a Hermès supplier, before finding more poor conditions in 2017 in a Vietnam crocodile supplier.

Design 363