What brands can learn from the Béis Wash marketing strategy
Inside Retail
MARCH 20, 2024
For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace. Founded in 2017 by Eugene Cheng and Chase Maccini, it caters to consumers who want to keep their much-loved kicks clean. Brand fans are one level above a regular customer.
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