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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years.

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Cult-favourite Danish fashion brand Ganni to open stores in Australia

Inside Retail

Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If Because it straddles the line between luxury — L Catterton bought a majority stake in 2017 — and mainstream retail, there are a lot of possibilities. “It

Fashion 245
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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Back to the future “ Product trends are constantly evolving,” Sarah Hunter, managing director of Officeworks, told Inside Retail. To cement its marketshare in Australia, Officeworks introduced the pricebeat guarantee in 2017 to communicate its competitive pricing structure to consumers.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

Someone like Pantone has that authority in the design world, so we were thrilled that they wanted to partner with us,” Leigh McKeown, co-founder and managing director of Sarah Ellison, told Inside Retail. The first month, our ‘Muse’ sofa became the best-selling sofa at DWR, which kind of blew our minds,” McKeown said.

Design 244
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

Strategy 246
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. Our major wholesale accounts are managed in-house.

Marketing 178