How beauty brand Glossier went from social media darling to social outcast
Inside Retail
FEBRUARY 7, 2022
One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years.
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