Remove 2017 Remove Engagement Remove Promotion
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Amazon is set to take off in Australia this year, get ready

Inside Retail

Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas. million shoppers, in a time when many retailers struggled to maintain shopper engagement. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9 billion in the prior year.

Expansion 240
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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

Promotion 130
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Mastercard faces court over anti-competitive deals with major retailers

Inside Retail

The Australian Competition and Consumer Commission says the financial services giant has been engaging in anticompetitive conduct since 2017 in the supply of debit card acceptance services, with the purpose of substantially lessening competition.

Flow 246
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Black Friday 2024 results showcase the growing power of AI and chatbots

Inside Retail

To put these numbers into perspective, that is more than double what US consumers spent online on Black Friday 2017, which drove US$5.03 According to data provided by Adobe Analytics, online Black Friday shopping in the US hit new heights in 2024, with consumers spending a record US$10.8 billion online on Friday,​ up 10.2

Consumer 130
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

Specifically, these key opinion leaders will promote the Lunar New Year inspired promotion to celebrate the launch, offering Superdry customers a saving of $88 – an auspicious number in Chinese culture – when they spend $300. Marketing on these platforms does require a different approach to their Western counterparts, however.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017).