Remove 2017 Remove Consumer Remove Strategy
article thumbnail

What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
article thumbnail

Supermarket inquiry recommends laws against price gouging, land banking

Inside Retail

Other recommendations from the committee include making the Food and Grocery Code of Conduct mandatory, amending the Unit Pricing Code, and providing the Australian Competition and Consumer Commission with “sufficient funding” to regulate, investigate, enforce and prosecute competition policy matters.

Strategy 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

Contrast 251
article thumbnail

What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong. Cosmetique, an Australian national cosmetic and injectables chain, has announced plans for a $17.5

article thumbnail

Three key trends in retail strategy for 2023

Inside Retail

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147
article thumbnail

Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130
article thumbnail

Apple is just the beginning: Why global brands are flocking to India

Inside Retail

The country’s growing economy and expanding middle class have created a favourable environment for global brands to set up shop and tap into a new consumer base. billion Direct-to-Consumer (D2C) shipments by 2030. Both strategies could work, in his opinion. “A billion, this still is a significant group.