How beauty brand Glossier went from social media darling to social outcast
Inside Retail
FEBRUARY 7, 2022
Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.
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