Remove 2017 Remove Consumer Remove Social Media
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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. The simple answer is the power of female influencers. And boy did they ever.

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Can BCBG truly make a comeback in the era of Y2K fashion?

Inside Retail

Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. But now it appears to be attempting a comeback. Can the company make a true comeback?

Fashion 264
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130
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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

After discontinuing its paper mailer in 2017, the J Crew catalogue is back. The return of the J Crew catalogue was a deliverable that Wadle promised in a LinkedIn post back in 2020 when she first announced that she would be taking the helm of the brand – but there was already wide consumer demand for its return.

Fashion 147