Remove 2017 Remove Consumer Remove Social Media
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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Meet the woman behind Vietnam’s fast-growing King Coffee

Inside Retail

After all consumers still need to eat and drink,” Thao said. Coffee sales have been on the rise, especially with our consumer packaged goods segment. The ‘new normal’ with the work-from-home set up led to more consumer purchase of our instant coffee range, from the supermarkets as well as online.”.

Expansion 264
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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Another way Officeworks’ connects with consumers beyond the transacion is through its website. Beyond its website, Officeworks is invested in continuing its printed and digital catalogues and magazines that, “deliver content and inspiration via our own – and our partners’ – social media channels,” Hunter added.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. Meanwhile, Gen Z includes those born between 1996-2012 and are seen as practical consumers who have an affinity for technology and tend to research products heavily before making a purchase.

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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

It is a 3D space for customising your avatar, completing quests and sharing content to social media. Zepeto users can add actions to their avatar such as popular dances, facial expressions and body movements before posting to social media platforms such as TikTok. About 80 per cent are aged between 10 and 24.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.