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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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Woolworths’ Petstock takeover cleared to proceed

Inside Retail

Woolworths will not face opposition from the Australian Competition & Consumer Commission (ACCC) to acquire a 55 per cent stake in Petstock – the country’s second-largest specialty pet retailer.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Contrast 251
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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong. Cosmetique, an Australian national cosmetic and injectables chain, has announced plans for a $17.5

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RFG settles unconscionable conduct case brought by ACCC

Inside Retail

The Retail Food Group (RFG) will pay $5 million to some franchisees of Michel Patisserie stores as part of a court-enforceable undertaking that settles the unconscionable conduct proceedings brought by the Australian Competition and Consumer Commission (ACCC). Michel’s marketing fund. Waiving historical debts.

Marketing 246