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Founded in 2017 and headquartered in Amritsar, Punjab, P-Tal was initially launched as a college project by co-founders Aditya Agrawal, Kirti Goel and Gaurav Garg to revive a neglected form of cookware craftsmanship. Inside Retail : How did the concept for P-Tal come about?
Dubbed Travel Reimagined, the 400sqm store offers barista-made coffee, French champagne and a six-star bar and VIP events space. The company first entered the retail space in 2017 with a pop-up store on Collins Street in Melbourne’s CBD. It really is the world’s most luxurious and likely the world’s largest travel retail concept.” “The
Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy. We’ve been fulfilling Camper.com orders from our Australian stores since 2017 and expanded our local e-commerce fulfilment capacity that same year.
It all started back in 2017, when Eremyan was helping a friend make a documentary about the future. He believes that his company has the potential to reimagine the customer experience, personalisation and storytelling of brands in the retail space. An idea was born.
Flash Coffee aims to reimagine the ordering process by allowing customers to order in advance via a mobile app, eliminating the need to queue. Flash’s concept is not new, being somewhat similar to China’s controversial coffee chain Luckin Coffee. They choose their own pickup store, or are directed to the one nearest to them.
The store is media Doug Stephens’ book Reengineering Retail was published in 2017. The concept of the store as media is expanded upon with the reimagining of retail media networks. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months.
“When you’re working on an old song or lyrics written decades ago, reimagining them with the same craft makes sense.” In last year’s U2 lyric video for Levitate, the designers played on the band’s religious visuals with an airport runway concept where the camera takes a bird’s eye view.
In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Technology changed the way we do everything. But it doesn’t stop with this group of retailers.
In 2017, the show in Shanghai, China, was considered one of the brand’s most popular and marked its expansion into the Asia region. If it is seen as the ‘return of the fashion show’, it will bomb – that concept belongs to last century. The post Victoria’s Secret’s new World Tour: innovative or obsolete?
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