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The ETUDE HOUSE flagship is an experiential playground of cosmetic retail

Retail Focus

Following on from the successful House of Colour Play store concept launch in 2017, ETUDE wanted to revisit the sweet and playful aesthetic of the brands roots with a renewed retail identity. The aim was to achieve a best-in-class global store concept that presents shopping as a fun, engaging, and completely omnichannel experience.

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Here’s the story behind Tommy Hilfiger’s adaptive fashion range

Inside Retail

Designed and launched in 2017, Tommy Adaptive is Tommy Hilfiger’s inclusive range that makes dressing easier for adults and children with disabilities. It was initially launched in the US and later branched out to Europe and Japan. “On On this journey, we noted that it wasn’t our role to prescribe the product or solutions that were needed.”.

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“Not surprised”: Experts react to Amazon’s reported department store plan

Inside Retail

More recently, the company’s offline efforts have been in the convenience space, with the launch of its cashierless Amazon Go stores, and grocery, following its acquisition of the upscale US grocery chain Whole Foods in 2017. This could be a play by Amazon to engage those people,” Flanders said. “I

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am Another example is Nike Live in 2018, a concept store in Los Angeles open to Nike members, offering rotating products based on consumer insights and data collected from that geographic location.

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Here’s how Farfetch is creating the store of the future

Inside Retail

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. When we’re not confined by physical walls, we have the potential to craft experiences that redefine brand engagement and can touch people anywhere in the world. From clicks to bricks.

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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

New store openings are expected to increase customer engagement by making the brand more accessible to a wider community of new and existing shoppers, and allowing for products, culture and events to be showcased. LSKD recently took this concept on the road with its BAF (Big As F*ck) Bus, a pop-up on wheels.

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How livestreaming is driving e-commerce sales in China

Inside Retail

Since 2019, livestreaming has been one of the most important ways for a store to engage its followers to make a sale in China. The concept is not new. The first time that I ever livestreamed was in 2017, when I was accompanying a Chinese rap star, Jackson Wang, to LA to attend the American Music Awards. What is livestreaming?

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